B4Pink socks! Look for them on the Gators team Friday!

The color of the night will be pink as the Palm Beach Gardens High School kicks off Breast Cancer Awareness month with the Women’s Breast Health Initiative, Florida Affiliate (WBHI) at the Gators Homecoming football game Friday, September 30.

It is a way to enjoy great Gator football, and support the fight against breast cancer.  It is also a wonderful opportunity for the community to raise money to support WBHI’s door-to-door outreach in the area. The football team will be wearing pink socks, and the students will don B4PINK t-shirts, headbands, and wristbands to raise awareness about the B4Pink movement and the WBHI.

The B4Pink movement was created by WBHI to extend the awareness of the importance of early detection and healthy living as a way to prevent and beat cancer. One in eight women in the U.S. will be diagnosed with breast cancer. Even more disturbing, approximately 40,000 women will die of breast cancer this year alone. With so many women at risk, it is crucial to promote early detection any way possible. The B4PINK movement targets women before they are diagnosed with breast cancer

Palm Beach Gardens High School chose WBHI as a partner because of their active commitment to women in South Florida communities. The school is promoting the partnership and funds raised go toward the planned 2012 door-to-door outreach campaign in West Palm Beach neighborhoods.

Because there is no cure for breast cancer, WBHI’s mission is to reduce the incidence of undetected, untreated breast cancer among the some of the most vulnerable in communities: uninsured, underserved women. Teams of volunteers go door to door in targeted neighborhoods providing breast health awareness, education, free mammograms, referrals for low cost screening, and assistance to those participants requiring additional screening and treatment.

If you can’t make Friday’s game, you can still help the school support the Women’s Breast Health Initiative’s door to door outreach campaigns. To donate to WBHI and help expand outreach in Palm Beach Gardens, visit http://www.flbreasthealth.com or call 866.315.7711.

For more information on the B4Pink Movement supporting the Women’s Breast Health Initiative, visit www.b4pink.com.