Introducing the B4Pink Pendant
April 12, 2011
One in eight women in the U.S. will be diagnosed with breast cancer. Even more disturbing, approximately 40,000 women will die of breast cancer this year alone.
The mission of the Women’s Breast Health Initiative (WBHI) is to reduce the incidence of undetected, untreated breast cancer among the some of the most vulnerable in our community: uninsured, underserved women.
That’s what the B4Pink movement is all about.
We want to reach these women, get them screened and ultimately detect breast cancer when it is most treatable and beatable. We want to help them before they “turn pink.”
To support our goal of knocking on 10,000 doors in 2011 to educate women and ensure that all women benefit from the early detection of breast cancer, regardless of their ability to pay, we need your help.
We need your support. Please help us today by donating $25 to fight breast cancer one household at a time. Your generous donation goes directly to helping uninsured underserved women receive mammograms and educational materials about the importance of breast health and early detection right in their own neighborhood.
Introductory Offer - For a limited time with your minimum $25 donation (plus shipping & handling,) we would like to give you a B4Pink pendant to wear to show your support for early detection. This beautiful pendant has been designed to remind women about the importance of early detection.
We hope you’ll wear the pendant proudly. Thank you for your continued support. Your generosity could save a life.
To donate and receive your pendant, please click the banner to the left!
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Written by: Kristen Bennett
WBHI Founder Andrea Ivory honored at 2011 American Red Cross Spectrum Awards for Women
March 11, 2011
Phillis Oeters presenting the Baptist Health of South Florida Healthcare Award to Andrea Ivory
The American Red Cross recently honored 11 outstanding women with prestigious Sara Hopkins Woodruff Spectrum Awards during a luncheon on February 3 at the JW Marriott Marquis in downtown Miami. Our Founder Andrea Ivory was one of the women honored. Andrea was presented the Baptist Health of South Florida Healthcare Award.
“Spectrum” refers to the impact these women have on a broad scope of community life and also reflects the spectrum of cultures represented in our community. The honorees serve as exceptional examples of the humanitarian principles of the American Red Cross.
Ileana Bravo served as Mistress of Ceremonies for the awards, which were chaired by Phillis Oeters. Swanee DiMare was the honorary chairman. Ms. Bravo also narrated a video tribute to each of the Spectrum honorees which was produced by Josie Goytisolo with the help of Multivision Video and Film.
The 2011 Sara Hopkins Woodruff Spectrum Award for Women honorees included Tracy Mourning, Yolanda Berkowitz, Alex Villoch, Debra Scholl, Rochelle Baer, Mayda Cisneros, Andrea Ivory, Kimberly Wilson, Bella Goldstein, Mona Adams and Cristina Hernandez. View additional event photos on the Red Cross event page.
American Red Cross Spectrum Awards for Women honorees and sponsors
Written by: Kristen Bennett
What is B4Pink?
November 22, 2010
The Once Simple Pink Ribbon
A few years ago, just as we were getting started knocking on doors to promote early detection and awareness that prevention saves lives, women were sporting little pink ribbons. This pink ribbon, which first started appearing around 1992, was both a show of solidarity in the fight against breast cancer, and sometimes a reminder of a loved one who lost their fight against this powerful disease. Like the yellow ribbon to support our troops, and the red ribbon to support AIDS research and prevention, the pink ribbon was a way for those who’d been touched by cancer to stand together.
And then, pink exploded.
This October, Breast Cancer Awareness Month, everyone and everything, from airplanes to NFL teams, was covered in a sea of pink. In spite of this successful marketing campaign, the fact remains that one in eight women will be diagnosed with breast cancer in 2011. Worldwide, that’s 1.5 million women. What’s worse, 40,000 women will die of breast cancer next year.
The Pink Movement has raised an extraordinary amount of money for cancer research, but dollars also need to be raised to educate women on the importance of early detection. 
The Women’s Breast Health Initiative‘s mission is two-fold: education and early detection. That’s why we started the B4Pink campaign. Cancer isn’t pretty, and no color in the world will comfort a woman who is struggling against the beast that is cancer. When we knock on 10,000 doors in 2011, it’s not to hand out a pink trinket; it’s to educate women and make them aware that their financial status should not affect their ability to be screened for cancer. We want to reach these women and detect the pink beast in the earliest stage possible. We want to help them before they “turn pink.”
You can help us by donating $5 to our cause. That money goes directly to helping an uninsured woman receive a mammogram and educational materials about the importance of breast cancer prevention and early detection.
Wear whatever color makes you happy, and if you’d like to help us continue this life-saving work, click here to donate. Every dollar raised goes towards saving lives.
Written by: Kristen Bennett
